Small businesses today have a myriad of choices when it comes to implementing an online marketing campaign. Traditional methods, such as direct mail, are often being used in conjunction with the more modern ways of reaching out to our customers. It … Continue reading
In the travel market, video testimonials can give potential clients and customers an idea of what to expect. People trying to find the ideal vacation spot are looking for what others have to say about their visits. Sharing in a common … Continue reading
Gamification techniques are starting to become an integral part for any business process. The tools that the system provides can be used to improve every process for maximum benefit. Employing a gamification methodology can help increase customer loyalty while supporting employee … Continue reading
When you only have 5 to 10 seconds to grab your visitor’s attention, you need to ask yourself how you can make that happen. When you are trying to communicate and generate interest in your products, will images serve that … Continue reading
These times, almost everyone has access to a mobile device or a computer with a webcam and an internet connection. It would be a shame if we didn’t make use of this situation. By implementing online video recording via webcams … Continue reading
For businesses, generating new leads means the difference between starving and surviving. Utilizing video brand campaigns can be a potent method to bring in these leads. These campaigns can help businesses open up markets that were previously out of reach. They establish … Continue reading
If you need more prodding to make the decision to incorporate video into your Internet branding and marketing campaigns, a recent report compiled from a variety of sources should get your attention. The SundaySky report on video statistic from 2012 … Continue reading
Generating social buzz can be a real win-win situation. It’s a win for you to have people buzzing about your company and your products or services, and it’s a win for the buzzers, because those engaging in social media really … Continue reading
A consumer’s decision can be influenced by several factors. One of those factors is social proof, like product reviews or testimonials. An article posted on Hubspot states 70% of Americans look at product reviews before making a purchase. In this … Continue reading
Businesses need every tool possible to help improve conversions. Marketing is one method that can begin to bring in new customers, but it is not as effective in winning them over to make an actual purchase. One of the best techniques … Continue reading
