Luckily we were able to add some great speakers to the line-up, with the same values and beliefs on WOMM marketing, like @hanssim (Hans Similon) from Mobile Vikings and @jevedebe (Jan van Den Bergh) from Holaba.

Jan Van den Bergh – The Recommender Revolution

About the author: Before Jan Van den Bergh moved to China in 2006, he lived in Belgium and worked in the advertising business. He was closely involved in the founding of Saatchi&Saatchi Brussels and Boondoggle.

As an internet pioneer, the figures soon convinced him that active (online) fanatics would become vitally important in the success or failure of brands.

About the book:  Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market?

How much of what you buy is influenced by the comments of family, friends and colleagues? Who are the consumers who can make or break a brand? And why do they do it?

The Recommender Revolution shows you why good reviews are the best ads for your brand!

Hans Similon – Mobile Vikings

About the speaker: Hans Similon is Chief Viking (managing director) at Mobile Vikings, the first community driven mobile operator. 

Customer experience can never be overrated. That’s why mobile operator Mobile Vikings puts its members (Vikings) right in the centre of attention. Everyday.

About the presentation: During his talk Hans shows how Mobile Vikings use the power of social proof & word-of-mouth in a very consistent way.

Where other telco’s focus on getting new customers, Mobile Vikings focus on keeping the existing customers happy, and with a good reason. Happy customers spread the word & bring other customers.

Over 75% of the +150.000 happy Vikings were recommended by another Viking! 

Koen Stevens – Bubobox

About the speaker: Koen Stevens combines the online web and video passion from his previous company, into BuboBox, taking online word-of-mouth marketing to the next level. BuboBox’ platform enables brands to capture & spread user generated content through smartphones, webcam, tablets, … 

About the presentation: Koen shows how social proof is being used offline for decades, and what businesses can do with it in an online environment.

Were you there? 

Check out the pictures at Flickr, or just leave a comment telling us how we inspired you

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Let’s explore some ways that you can better engage your current and potential customers: 

Utilize All Social Media To Increase Brand Awareness

It would be wise to create a presence on as many platforms as you can effectively manage.  Facebook is essential but if your business depends on visually appealing graphics, you may find a happier home on Pinterest or Instagram.  Add a direct mail glossy brochure to your campaign, featuring a QR code linked to your social media site, and you will be assured of attracting views and increase brand awareness.

Make Your Blog Important

With the popularity of the blog for small business continuing to gain ground, this is an area where an investment of time and/or money will mean a great return.  Your content needs to be especially useful and always relevant.  At all costs, avoid boring your audience.  If your blog really helps your customers they will share it and so should you. Post your blog to your social media sites and tie the whole campaign together even more effectively. 

Dazzle Your Visitors

This is your opportunity to create a new customer so don’t make the mistake of not paying attention.  Contests on social media are a great way to increase brand awareness and repeat visitors who will link back to your website.  The art of conversation is where you should concentrate because the goal is to engage your visitors and create a dialogue on all platforms.

Make sure you give your customer’s a reason to come back by intriguing, delighting and dazzling them.  Don’t forget to add the icons of all your social media sites to your blog and the main page of your website. 

The search engines are paying attention to the way you engage with your audience so make sure there is something going on, regularly.  The key to a greater brand awareness today is a more dynamic relationship with your online audience.  If you would like to learn more about how you can put this type of strategy to work for your business, contact us.

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Imagine

Planning for a vacation takes some time. Whether alone or with the family, it takes some careful considerations for what will keep everyone happy and pleased about the trip. Video testimonials help amplify this process so customers can imagine themselves there. Video testimonials allow customers to see how previous trips were experienced.

They too can identify where to share in on the fun. Previous customers can provide an indepth video of their trip, displaying the intricacies that brought them to check out the location, specific stores, or notable landmarks. Customers can place their memories as a way to help others find a common intrigue and to encourage the experience.

Users create compelling content through video testimonials

Because these video testimonials are provided by customers at their choice, content for travel market businesses is generated quickly and effortlessly. It gives a more broad ability to display and to detail the curious and fascinating nature that is involved with many different travel destinations. Some may describe the beach and the smell of the air; or, others may want to take a visit in developed jungles to see the incredible wild life.

Video testimonials are a great way for interests in the travel market to emphasize and to display the many different wonderful interests for a wide variety of sites.

Having video testimonials provided as a service for a travel website and business is a great investment to attract new customers. It gives them a sense of being on the trip in a quick instant so that they feel they are making the best of decisions.

It helps visitors and customers to make better plans so they can relax and enjoy the vacation and trip they so deserve.

BuboBox Video Testimonial Tool

BuboBox provides video testimonial services for many websites and businesses. Our services are designed to help websites and businesses attract new customers by letting previous customers describe their experience by a video testimonial. If our services seem right for your website or business, please contact us so we can started on crafting the right solution for your needs.

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Gamification methods

Gamification methods are not limited to only businesses that deploy video games. These techniques are named after the ideas that video games exposed. Based on the concept of interaction, gamification techniques help drive customers to continually visit a business and also stimulate employee involvement. These techniques are designed around common behaviors that people exhibit when playing video games.

When people play video games, they are inundated with various forms of stress and elation. By completing goals and tasks, players are attached to playing for reaching even greater goals. This idea is applied in the same manner for common business processes. By giving a customer or employee a goal to complete, they are presented similar kinds of stresses and elation that players feel as well. Performing the goal challenges them to succeed and completing the goal rewards them at success. Some common goals may be:

- Creating posts;
- Answering posts;
- Making sales;
- And, Helping customers.

Levels of gamification

These goals then accumulate. To prevent customers and employees from becomming bored, levels of difficulty are added. These levels are adjusted for each individual based on how easy or hard certain tasks are. If one employee finds it easier to sell a specific item compared to another, then selling that item will earn less reward than the harder one. This is designed to help make the system fair so that others will not become discouraged and reduce in participation or production. To stimulate continued involvement, a reward system is enacted.

Rewards

Rewards can be tangible objects, monetary, or just the satisfaction of completing the level. Rewards are used to help continue involvement by the players: customers or employees. Examples of rewards can include free digital downloads, coupons for special items, bonuses on paychecks, or items that a person can place on their social media sites like colored stars for different levels.

Gamification techniques

Gamification techniques are excellent for many businesses to help introduce a growing customer base and to help increase employee productivity. They are designed around the ideas that video game players exhibit and can be applied for many common business processes. Employing gamification techniques can be a great way to take that next step to greater success.

Gamification techniques in BuboBox Video Tools

BuboBox provides video marketing services and gamification methods to help websites create a greater understanding of customer appreciation while allowing customer generated content convert new sales. Please contact us for more information on how our services can expand your business into a growing future.

The post Gamification Opens Doors to More Customers and Increased Employee Productivity appeared first on BuboBox.

If you want to avoid the expense of obtaining the high-quality images that can be most effective, you may have another alternative that offers a lower cost of production while still being exciting and interesting to your potential customer.  This is the world of video testimonials and this form of communication can bring more depth and personality to your website.

There are a number of really good reasons why adding video communication to your website will engage, intrigue and motivate your internet customer.

Authentic video testimonials increase Consumer Trust

Many larger businesses today are seeing a big drop off in their customer’s loyalty to their brand.  The problem may lie with a lost sense of trust.  Many times customers will find the online testimonials pages to be disingenuous so oftentimes they are completely overlooked.  At the same time, social media is seeing rising levels of trust for products and interactions that take place there.  This could be related to the more personal nature of social media and how consumers trust what previous customers tell them about their experiences.  Social media means honest interactions to most of us.  Live video is always viewed as being more authentic than anything written or shown in pictures.  

Consumer Connection

Connecting with your potential customers on an emotional level can be difficult to accomplish in the 5 seconds you have to capture their attention once they land on your site.  No matter what the SEO strategy you may have in place, it could all be for naught if you fail to engage with them in that short time frame.  The emotional connection video creates means a more comfortable interaction, which will then encourage a bit more “lingering” on your site.  Live video also increases credibility and trust in your company and product and makes your visitor feel as if they are seeing the “real” you or your “real” customers.

Lower Cost

If you make a large investment in a professional advertising campaign and your potential client does not believe what they are seeing, that money could have been spent with very little return for the investment.  Videos are simple, practically free in many cases, and the information relayed is much more trustworthy when it is coming directly from the mouth.  It is also possible to let your customer create their own testimonials which means an even lower budget for advertising.  It will also free up your valuable time to focus on growing your business.

Video can find a perfect home on your social media sites too.  When these videos are upbeat and positive, chances are good that they will be shared and liked.  This will lead to more referrals from the people who have already had a positive experience in their dealing with you.  When people are happy, they tell other people.  This is how video can create fans for your brand.

At BuboBox we can help you find the perfect way to improve and increase communications with your current and potential customers.  Contact us today to find out how we can go to work for you!

The post How Video Testimonials Generate Trust And Brand Loyalty appeared first on BuboBox.

Benefits of using video recruitment software

The post Video recruitment Decreases candidate screening time by up to 75% appeared first on BuboBox.

Video Brand Campaigns

Video brand campaigns make an excellent mode of communicating directly to customers. For any business, having capable communication can be the first step in coverting leads to sales. These videos keep customers entertained while listening to how businesses provide different and better products. With this entertainment, customers may feel inclined to share this video through various social media. This is a good way for businesses to reach customers unaware to their services.

The power of video brand campaigns

Efficiency is the power of video brand campaigns. Videos can be designed to pack in much detail while providing it in a quick and slick solution. From ReelSEO.com, Jason Berger, founder of Kids at Play, is quoted: “On the positive side, we have a lot more freedom with the content we create in terms of time formats, artistic license, etc.” These campaigns let businesses decide which is important to their message.

Video brand campaigns offer an effective outcome not available by conventional content methods. Many video content services, including BuboBox, provide statistics and other measures to demonstrate how effective certain videos are performing. They can tell businesses where videos are being watched and sent. These statistics also let businesses further tailor their content to better attract new customers.

Video brand campaigns are an excellent way to reach customers. They provide an easy and attractive method that encourages the spread of the content to other potential customers. Many details can be extracted about the viewers that can help businesses establish an even greater potential for growth. 

BuboBox

BuboBox offers video content solutions for businesses to provide online testimonials. If your business would benefit from an online video content solution, please contact us for information specific to your needs.

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The SundaySky report on video statistic from 2012 was reported on in a recent post at Marketing Profs. Writer Veronica Maria Jarski said this: “Videos that are personally relevant also matter to viewers. Viewers spent 2.5 times more time watching personally relevant short-form videos than other videos, and emails that contain personally relevant videos boast a 40%-60% open rate.”

Video Brand Campaigns

So what does that mean for you and your video brand campaigns? It means that there is an audience for what you are producing.

When people are looking for what you offer, your video marketing content will be relevant and it will bring you the attention you are seeking.

Capturing that attention is your opportunity and you can do that by producing video and other content that people find helpful, useful and informative.

Your brand is your starting point. By developing a clear, concise and readily identifiable brand, you establish the base from which all your content evolves.

Once you have a brand, you need to identify your target audience and produce content — with text, images and video — that is relevant and appealing to that audience.

If the branded content you produce hits the mark, you develop a self-sustaining process. Your audience will repeatedly check out your content, what they like they will share with their contacts and your brand image will spread organically. The audience, the statistics show, is out there. 

Your challenge is defining, developing and producing the content that has relevance to the people who need and want your product or service.

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Social Buzz

The buzz about their passions, known as “user-generated” or “user-created” content, is exploding along with the number of users. Adweek recently reported:

[In] 2013, nearly 155 million U.S. Internet users will consume some form of user-created content, up from nearly 116 million in 2008…The numbers of user-generated content creators will grow by similar proportions, reaching 114.5 million in 2013, up from 82.5 million in 2008.

Whether they pass their passions along by liking, tweeting, pinning, posting or uploading, that’s a massive amount of buzz, wouldn’t you say? 

Of course one of these buzzers’ favorite ways of spreading their views on things is through user-generated videos and nearly every device from laptops to smartphones and tablets now provide the ability to quickly and easily produce high-quality video.

So, how can you tap into this honeyhole of passion, engage those buzzers and get them buzzing about you? And how do you then somehow quantify the results? Fortunately, it can be as easy (and fun!) for you as it is for the buzzers. 

How? BuboBox provides you the capability in mere minutes to easily:

• Capture user-generated video testimonials for your site, webshop, or Facebook page

• Organize video contests

• Use customer videos in online ads

• Encourage social buzz before, during or after an event

• You can even take online video job applications!

Then our fabulously easy social buzz tracking tools enable you to see detailed stats on which videos have generated inbound traffic and which testimonials or reviews have led to conversions. And not in some snore-inducing list of numbers, but in an attractive, easy-to-understand graphical format. You can also connect your Analytics account and Facebook page, reward contributors and more.

Contact us and find out for yourself how easy it is to get that powerhouse of passion working for you.

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Combination of professional & user generated video increase sales effectiveness

A study performed by comScore, the leader in measuring digital channels, reveals the synergy between professionally-produced video content & user-generated product reviews in marketing campaigns. The main question that comScore tried to answer was: “how do user-generated videos complement professionally-produced content, if at all?”

During an actual campaign, comScore evaluated the combination of using both professional and user generated videos by product users. The results indicate that using both types of video will drive higher levels of sales effectiveness.

Frank Findley, Vice President, Research and Development at comScore defines his findings:

In the campaign examined, professionally-produced content and product videos drove strikingly higher lifts when used together than when either was used individually.

While marketers may already be familiar with the effectiveness of professional video content alone, these results suggest that even greater returns can be had by combining their use with authentic, user-generated content.

User generated video adds social proof

Before we go deeper into the social proof of user generated video, let’s take a look at WHAT social proof actually is. Social Proof is a technique used to convince or seduce people, so that they are more likely to perform a desired action. You can use social proof in many ways. 

The easiest way is to use numbers, like McDonals does with “Billions and Billions Served.”  Using this kind of copy makes people (sometimes unconsciously) think “If billions are served, it must be good”. It makes people believe that if other people are doing it, there’s no reason to have doubts. But you can go much further than just using numbers to add social proof.

People are more influenced by similar people, so when using a testimonial you can add age, location, profession, … of the contributor. People who have a similar profile will identify themselves with these testimonials. Take a look at Bookings.com for example. Check out the reviews of a hotel, and see how they add relevance to the testimonials by adding the “type of traveler” & the country of origin.

Yet again our brain will focus on the testimonials of people who we can relate to. The more relevant a review or testimonial, the more power it has to convince similar people.

5 ways of using social proof

Companies already use social proof on their website, but what about social proof that spreads through social media? Wouldn’t it be great to have happy customers spreading the word about your brand, products or services on social media? This way other people will get in touch with your brand, and new users start to learn about you.

Aileen Lee, partner at venture firm  Kleiner Perkins Caufield & Byers describes this way of using social proof as “building the foundation for massively scalable word-of-mouth”. In her article “Social Proof Is The New Marketing”  she describes 5 ways of using social proof in your marketing efforts:

• Expert social proof
• Celebrity social proof
• User social proof
• Wisdom of the crowds social proof
• Wisdom of your friends social proof

Leverage Social Proof Everywhere

Now that you know how to use social proof it’s time to leverage social proof everywhere! A lot of companies only use social proof on their website, by adding testimonials or reviews, but there are so many other ways to use social proof. Start promoting those testimonials & reviews using your social media channels.

Want to take social proof to the next level? Read the articles on our blog & get some inspiration!

 See also part 1 and 2 of Inside Online Video Marketing -  infographic.

Inside Online Video Marketing part 1/3 – Infographic

Inside Online Video Marketing part 2/3 – Infographic

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