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Video Testimonials Open Opportunities in the Travel Market

michelle — Tue, 21 May 2013 07:45:11 +0000

In the travel market, video testimonials can give potential clients and customers an idea of what to expect. People trying to find the ideal vacation spot are looking for what others have to say about their visits. Sharing in a common interest or activity gives tourists insight into what kind of enjoyment they will experience when visiting. With video testimonials, vistiors and customers can give detailed expressions of what kinds of interests they find attractive and worthwhile.

Imagine

Planning for a vacation takes some time. Whether alone or with the family, it takes some careful considerations for what will keep everyone happy and pleased about the trip. Video testimonials help amplify this process so customers can imagine themselves there. Video testimonials allow customers to see how previous trips were experienced. They too can identify where to share in on the fun. Previous customers can provide an indepth video of their trip, displaying the intricacies that brought them to check out the location, specific stores, or notable landmarks. Customers can place their memories as a way to help others find a common intrigue and to encourage the experience.

Content

Because these video testimonials are provided by customers at their choice, content for travel market businesses is generated quickly and effortlessly. It gives a more broad ability to display and to detail the curious and fascinating nature that is involved with many different travel destinations. Some may describe the beach and the smell of the air; or, others may want to take a visit in developed jungles to see the incredible wild life. Video testimonials are a great way for interests in the travel market to emphasize and to display the many different wonderful interests for a wide variety of sites.

Having video testimonials provided as a service for a travel website and business is a great investment to attract new customers. It gives them a sense of being on the trip in a quick instant so that they feel they are making the best of decisions. It helps visitors and customers to make better plans so they can relax and enjoy the vacation and trip they so deserve.

BuboBox

BuboBox provides video content services for many websites and businesses. Our services are designed to help websites and businesses attract new customers by letting previous customers describe their relationship. If our services seem right for your website or business, please contact us so we can started on crafting the right solution for your needs.

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Gamification Opens Doors to More Customers and Increased Employee Productivity

michelle — Mon, 13 May 2013 08:07:22 +0000

Gamification techniques are starting to become an integral part for any business process. The tools that the system provides can be used to improve every process for maximum benefit. Employing a gamification methodology can help increase customer loyalty while supporting employee productivity.

Gamification methods

Gamification methods are not limited to only businesses that deploy video games. These techniques are named after the ideas that video games exposed. Based on the concept of interaction, gamification techniques help drive customers to continually visit a business and also stimulate employee involvement. These techniques are designed around common behaviors that people exhibit when playing video games.

When people play video games, they are inundated with various forms of stress and elation. By completing goals and tasks, players are attached to playing for reaching even greater goals. This idea is applied in the same manner for common business processes. By giving a customer or employee a goal to complete, they are presented similar kinds of stresses and elation that players feel as well. Performing the goal challenges them to succeed and completing the goal rewards them at success. Some common goals may be:

- Creating posts;
- Answering posts;
- Making sales;
- And, Helping customers.

Levels

These goals then accumulate. To prevent customers and employees from becomming bored, levels of difficulty are added. These levels are adjusted for each individual based on how easy or hard certain tasks are. If one employee finds it easier to sell a specific item compared to another, then selling that item will earn less reward than the harder one. This is designed to help make the system fair so that others will not become discouraged and reduce in participation or production. To stimulate continued involvement, a reward system is enacted.

Rewards

Rewards can be tangible objects, monetary, or just the satisfaction of completing the level. Rewards are used to help continue involvement by the players: customers or employees. Examples of rewards can include free digital downloads, coupons for special items, bonuses on paychecks, or items that a person can place on their social media sites like colored stars for different levels.

Gamification techniques

Gamification techniques are excellent for many businesses to help introduce a growing customer base and to help increase employee productivity. They are designed around the ideas that video game players exhibit and can be applied for many common business processes. Employing gamification techniques can be a great way to take that next step to greater success.

BuboBox

BuboBox provides video content services and gamification methods to help websites create a greater understanding of customer appreciation while allowing customer generated content convert new sales. Please contact us for more information on how our services can expand your business into a growing future.

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How Video Testimonials Generate Trust And Brand Loyalty

michelle — Fri, 03 May 2013 07:24:41 +0000

When you only have 5 to 10 seconds to grab your visitor’s attention, you need to ask yourself how you can make that happen. When you are trying to communicate and generate interest in your products, will images serve that purpose? They may be an effective tool for attracting attention, if they are of superior quality to what you might normally see on any of a hundred different websites. Images alone will not keep your visitor’s interest unless they offer a compelling reason to click through. This can be difficult to accomplish with a static image.

If you want to avoid the expense of obtaining the high-quality images that can be most effective, you may have another alternative that offers a lower cost of production while still being exciting and interesting to your potential customer. This is the world of video testimonials and this form of communication can bring more depth and personality to your website.

There are a number of really good reasons why adding video communication to your website will engage, intrigue and motivate your internet customer.

Authentic video testimonials increase Consumer Trust

Many larger businesses today are seeing a big drop off in their customer’s loyalty to their brand. The problem may lie with a lost sense of trust. Many times customers will find the online testimonials pages to be disingenuous so oftentimes they are completely overlooked. At the same time, social media is seeing rising levels of trust for products and interactions that take place there. This could be related to the more personal nature of social media and how consumers trust what previous customers tell them about their experiences. Social media means honest interactions to most of us. Live video is always viewed as being more authentic than anything written or shown in pictures.

Consumer Connection

Connecting with your potential customers on an emotional level can be difficult to accomplish in the 5 seconds you have to capture their attention once they land on your site. No matter what the SEO strategy you may have in place, it could all be for naught if you fail to engage with them in that short time frame. The emotional connection video creates means a more comfortable interaction, which will then encourage a bit more “lingering” on your site. Live video also increases credibility and trust in your company and product and makes your visitor feel as if they are seeing the “real” you or your “real” customers.

Lower Cost

If you make a large investment in a professional advertising campaign and your potential client does not believe what they are seeing, that money could have been spent with very little return for the investment. Videos are simple, practically free in many cases, and the information relayed is much more trustworthy when it is coming directly from the mouth. It is also possible to let your customer create their own testimonials which means an even lower budget for advertising. It will also free up your valuable time to focus on growing your business.

Video can find a perfect home on your social media sites too. When these videos are upbeat and positive, chances are good that they will be shared and liked. This will lead to more referrals from the people who have already had a positive experience in their dealing with you. When people are happy, they tell other people. This is how video can create fans for your brand.

At BuboBox we can help you find the perfect way to improve and increase communications with your current and potential customers. Contact us today to find out how we can go to work for you!

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“Video recruitment Decreases candidate screening time by up to 75%”

michelle — Mon, 29 Apr 2013 14:44:00 +0000

These times, almost everyone has access to a mobile device or a computer with a webcam and an internet connection. It would be a shame if we didn’t make use of this situation. By implementing online video recording via webcams and mobile devices you allow cost-efficient and time-reducing job application processes.

Benefits of using video recruitment software

Why? First of all, you save time by letting applicants do all the paperwork. They fill out an online form so your employees don’t have to anymore.

Next is the amount of information video offers. Video is richer than text. Up to 80% of communication is body language. You can get valuable insights on candidates that wouldn’t be available through traditional methods as phone calls or written applications, making it easier to select the correct personas upfront.

Another benefit is the option of online quality assesment. Video answers can provide an online quality assessment for specific skills and competences of your candidates (e.g. languages.)

Cross border recruitment becomes much more convenient. Because candidats don’t have to travel vast distances in order to apply, it becomes easier and cheaper to get international talent to sign up for a job application.

Another benefit that applies to the applicant is that a recording can be made at the most convenient moment for the applicant, in the comfort of their own home.

There are much more benefits than the ones above. In general the most important conclusion is that using a video recruitment software platform decreases candidate screening time by up to 75% (if not more) and helps you make better decisions about the candidates you bring in for in-person interviews which in turn saves you a lot of money.

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Video Brand Campaigns Help Businesses Post More Leads

michelle — Tue, 23 Apr 2013 07:48:54 +0000

For businesses, generating new leads means the difference between starving and surviving. Utilizing video brand campaigns can be a potent method to bring in these leads. These campaigns can help businesses open up markets that were previously out of reach. They establish a method to reach customers in easy and entertaining ways. They encourage customers to share content with others providing further exposure to new leads. Video brand campaigns are direct, efficient, and effective.

Video Brand Campaigns

Video brand campaigns make an excellent mode of communicating directly to customers. For any business, having capable communication can be the first step in coverting leads to sales. These videos keep customers entertained while listening to how businesses provide different and better products. With this entertainment, customers may feel inclined to share this video through various social media. This is a good way for businesses to reach customers unaware to their services.

The power of video brand campaigns

Efficiency is the power of video brand campaigns. Videos can be designed to pack in much detail while providing it in a quick and slick solution. From ReelSEO.com, Jason Berger, founder of Kids at Play, is quoted: “On the positive side, we have a lot more freedom with the content we create in terms of time formats, artistic license, etc.” These campaigns let businesses decide which is important to their message.

Video brand campaigns offer an effective outcome not available by conventional content methods. Many video content services, including BuboBox, provide statistics and other measures to demonstrate how effective certain videos are performing. They can tell businesses where videos are being watched and sent. These statistics also let businesses further tailor their content to better attract new customers.

Video brand campaigns are an excellent way to reach customers. They provide an easy and attractive method that encourages the spread of the content to other potential customers. Many details can be extracted about the viewers that can help businesses establish an even greater potential for growth.

BuboBox

BuboBox offers video content solutions for businesses to provide online testimonials. If your business would benefit from an online video content solution, please contact us for information specific to your needs.

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Relevance a keyword for video brand campaigns

michelle — Fri, 19 Apr 2013 07:33:29 +0000

If you need more prodding to make the decision to incorporate video into your Internet branding and marketing campaigns, a recent report compiled from a variety of sources should get your attention.

The SundaySky report on video statistic from 2012 was reported on in a recent post at Marketing Profs. Writer Veronica Maria Jarski said this: “Videos that are personally relevant also matter to viewers. Viewers spent 2.5 times more time watching personally relevant short-form videos than other videos, and emails that contain personally relevant videos boast a 40%-60% open rate.”

Video Brand Campaigns

So what does that mean for you and your video brand campaigns? It means that there is an audience for what you are producing.

When people are looking for what you offer, your video marketing content will be relevant and it will bring you the attention you are seeking.

Capturing that attention is your opportunity and you can do that by producing video and other content that people find helpful, useful and informative.

Your brand is your starting point. By developing a clear, concise and readily identifiable brand, you establish the base from which all your content evolves.

Once you have a brand, you need to identify your target audience and produce content — with text, images and video — that is relevant and appealing to that audience.

If the branded content you produce hits the mark, you develop a self-sustaining process. Your audience will repeatedly check out your content, what they like they will share with their contacts and your brand image will spread organically. The audience, the statistics show, is out there.

Your challenge is defining, developing and producing the content that has relevance to the people who need and want your product or service.

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Social Buzz Tracking: Powerhouse of Passion

michelle — Fri, 05 Apr 2013 09:12:53 +0000

Generating social buzz can be a real win-win situation. It’s a win for you to have people buzzing about your company and your products or services, and it’s a win for the buzzers, because those engaging in social media really enjoy playing a part in sharing and promoting things they are passionate about. And with the absolute explosion of social media users, those buzzers have become a powerhouse of passion.

Social Buzz

The buzz about their passions, known as “user-generated” or “user-created” content, is exploding along with the number of users. Adweek recently reported:

[In] 2013, nearly 155 million U.S. Internet users will consume some form of user-created content, up from nearly 116 million in 2008…The numbers of user-generated content creators will grow by similar proportions, reaching 114.5 million in 2013, up from 82.5 million in 2008.

Whether they pass their passions along by liking, tweeting, pinning, posting or uploading, that’s a massive amount of buzz, wouldn’t you say?

Of course one of these buzzers’ favorite ways of spreading their views on things is through user-generated videos and nearly every device from laptops to smartphones and tablets now provide the ability to quickly and easily produce high-quality video.

So, how can you tap into this honeyhole of passion, engage those buzzers and get them buzzing about you? And how do you then somehow quantify the results? Fortunately, it can be as easy (and fun!) for you as it is for the buzzers.

How? BuboBox provides you the capability in mere minutes to easily:

Capture user-generated video testimonials for your site, webshop, or Facebook page

Organize video contests

Use customer videos in online ads

Encourage social buzz before, during or after an event

You can even take online video job applications!

Then our fabulously easy social buzz tracking tools enable you to see detailed stats on which videos have generated inbound traffic and which testimonials or reviews have led to conversions. And not in some snore-inducing list of numbers, but in an attractive, easy-to-understand graphical format. You can also connect your Analytics account and Facebook page, reward contributors and more.

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Inside Online Video Marketing part 3/3 – Infographic

joris — Wed, 03 Apr 2013 14:05:32 +0000

A consumer’s decision can be influenced by several factors. One of those factors is social proof, like product reviews or testimonials. An article posted on Hubspot states 70% of Americans look at product reviews before making a purchase. In this article & infographic we will show you how to leverage social proof by using several techniques.

Combination of professional & user generated video increase sales effectiveness

A study performed by comScore, the leader in measuring digital channels, reveals the synergy between professionally-produced video content & user-generated product reviews in marketing campaigns. The main question that comScore tried to answer was: “how do user-generated videos complement professionally-produced content, if at all?”

During an actual campaign, comScore evaluated the combination of using both professional and user generated videos by product users. The results indicate that using both types of video will drive higher levels of sales effectiveness.

Frank Findley, Vice President, Research and Development at comScore defines his findings:

In the campaign examined, professionally-produced content and product videos drove strikingly higher lifts when used together than when either was used individually.

While marketers may already be familiar with the effectiveness of professional video content alone, these results suggest that even greater returns can be had by combining their use with authentic, user-generated content.

User generated video adds social proof

Before we go deeper into the social proof of user generated video, let’s take a look at WHAT social proof actually is. Social Proof is a technique used to convince or seduce people, so that they are more likely to perform a desired action. You can use social proof in many ways.

The easiest way is to use numbers, like McDonals does with “Billions and Billions Served.” Using this kind of copy makes people (sometimes unconsciously) think “If billions are served, it must be good”. It makes people believe that if other people are doing it, there’s no reason to have doubts. But you can go much further than just using numbers to add social proof.

People are more influenced by similar people, so when using a testimonial you can add age, location, profession, … of the contributor. People who have a similar profile will identify themselves with these testimonials. Take a look at Bookings.com for example. Check out the reviews of a hotel, and see how they add relevance to the testimonials by adding the “type of traveler” & the country of origin.

Yet again our brain will focus on the testimonials of people who we can relate to. The more relevant a review or testimonial, the more power it has to convince similar people.

5 ways of using social proof

Companies already use social proof on their website, but what about social proof that spreads through social media? Wouldn’t it be great to have happy customers spreading the word about your brand, products or services on social media? This way other people will get in touch with your brand, and new users start to learn about you.

Aileen Lee, partner at venture firm Kleiner Perkins Caufield & Byers describes this way of using social proof as “building the foundation for massively scalable word-of-mouth”. In her article “Social Proof Is The New Marketing” she describes 5 ways of using social proof in your marketing efforts:

Expert social proof
Celebrity social proof
User social proof
Wisdom of the crowds social proof
Wisdom of your friends social proof

Leverage Social Proof Everywhere

Now that you know how to use social proof it’s time to leverage social proof everywhere! A lot of companies only use social proof on their website, by adding testimonials or reviews, but there are so many other ways to use social proof. Start promoting those testimonials & reviews using your social media channels.

Want to take social proof to the next level? Read the articles on our blog & get some inspiration!

See also part 1 and 2 of Inside Online Video Marketing - infographic.

Inside Online Video Marketing part 1/3 – Infographic

Inside Online Video Marketing part 2/3 – Infographic

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Online Video Reviews Help Businesses Improve Conversions

michelle — Tue, 02 Apr 2013 12:55:14 +0000

Businesses need every tool possible to help improve conversions. Marketing is one method that can begin to bring in new customers, but it is not as effective in winning them over to make an actual purchase. One of the best techniques to help the sales process is to request the opinions of previous customers. Most customers are willing to do some spending after learning about how previous purchases went. A great way to imbue these reviews into new customer purchases is to provide them as video content.

Reviews Are Convincing

Business reviews are some of the most regarded information that customers refer before making purchases. Whether local, national, or global, businesses utilizing a process of reviews are more likely to convert leads into sales.

SearchEnginePeople.com quotes BusinessWeek stating :”70% consult reviews or ratings before purchasing“. At 70%, it should be standard for businesses now to include reviews of their services or products as part of the marketing and sales processes. It is a way of letting the consumers do the work to convert new customers.

Reviews as Video Content

A billion people access YouTube and other video content sites every month. Videos provide an entertaining and engaging form of content for these viewers. People find the process interactive by posting comments and their own video responses. This is why video reviews are so great for content. BuboBox services are designed to give businesses the ability to:

Entertain Customers with Simple and Attractive Videos describing Previous Purchases;
Engage Customers by Encouraging Video Reviews with File Uploads and Webcam Access;
Expand Markets by Accessing Social Media.

Reviews Support Growth

Access to consumer opinion supplies businesses foresight to find which areas to expand and what fields to focus. Having this information allows the possibility to forecast which direction consumers will be moving. It also gives important information in regards to improvement of products and services so customers are retained.

Maintaining reviews is a necessary process for businesses today. They supplement as a method of marketing for potential leads unaware and help convert these leads into new sales. Video reviews make it more appealing to consumers and allow them to be involved by providing their own video reviews. This is an excellent method to maintain these consumers as constant customers.

BuboBox strides to provide the best online video review services for all of our clients. If your business can benefit from implementing our content services, please contact us so we can help identify the best methods to meet your needs. Or read some other interesting articles on our blog!

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Case Study Online Video Marketing – The Spiral – Infographic

joris — Fri, 29 Mar 2013 15:44:32 +0000

The Spiral is a European television series about several art robberies and is broadcasted across Europe. The objective of the makers was to engage with viewers of this tv series online.

The concept, developed by Emakina, gave viewers the possibility to participate in the storyworld of “The Spiral”. Viewers had to perform a weekly task, and for every task they performed they received points to rank on the leaderboard. The leaderboard added gamification to get contributors more engaged.

The result? Tens of thousands videos & pictures were uploaded to the website in only a few weeks of time. BuboBox worked closely together with Emakina – the leading digital agency in Belgium highly experienced in building brand experiences, to power al the media uploads, as fans could participate in the concept through different visual challenges. Using online video marketing in this way really engages the contributors, and adding gamification elements makes it even more fun!

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